That’s why we’ve drawn up a list of the five most common content marketing pitfalls, and how you can avoid them. Measuring Content Effectiveness: 2. But the key is to develop tight strategies and tight metrics to avoid these five pitfalls that can sink the best attempts.

Producing Engaging Content 3: Lack of Budget Further, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. Top Content Marketing Pitfalls (& Solutions) 1. The most common content marketing pitfalls are: Not having a content schedule No doubt, marketers know that content is a valuable engagement and sales tool. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads, making it one of the most effective marketing strategies …

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